Every figure below is sourced. Where data doesn't exist to support a claim, we don't make the claim — including, candidly, ruling out a widely-repeated FCA statistic we couldn't independently verify. See our standard for that below.
It's rarely disinterest. It's friction and hesitation — both of which a conversation can resolve and a static form cannot.
The FCA's own research confirms this hesitation is real, if not in the exact form often quoted online. In its Firm Checker research, the FCA found that six in ten consumers (60%) say they always or usually verify the authenticity of a firm before providing personal or financial information, and that roughly 800,000 people reported losing money to investment or pension scams in the year to May 2024.
We want to be straightforward about something: a frequently cited claim that "39–45% of people drop off financial forms specifically over concerns the company isn't FCA regulated" appears widely online, but we could not trace it to an actual FCA publication. We don't repeat it. The verified FCA data above makes the same underlying point — trust friction in financial forms is real and measurable — without a citation we can't stand behind.
Send us your current drop-off rate and volume — we'll model the recovery.